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While remote working has been talked about for many a year, the forced changes brought about this year has shown that this is not just a vision, but an actual possibility across several industry sectors. At a recent conference in New York, Bill Gates said he envisioned a future where over 50% of business travel and over 30% of days spent in the office would go away, with organisations rather turning to digital communication and collaboration tools to save costs and improve efficiency.

With the enforcement of POPIA looming, a growing number of businesses are looking to digital solutions in order to achieve regulatory compliant call recording. Having this information stored safely and securely is just the start however, as the cloud now opens up the possibility of greater insights and analysis that businesses need to optimise their processes.

While a growing number of organisations have been forced to enable remote working in light of various levels of global restrictions, the focus has often been on digitisation in terms of moving applications to the cloud. But, a greater emphasis needs to be placed on nurturing cloud communities to ensure that secure access to apps and data is provided to the right people.

Our customers have been steadily moving away from communication methods such as traditional circuit switched calls or even emails in favour of voice over IP (VoIP) calls, instant messaging and even social media to connect with family and friends, and are increasingly preferring to do the same for their interactions with brands. Even more so, they want to be able to communicate across multiple channels, and still receive quick and seamless service.

Businesses that offer better experiences to their customers earn between 4% and 8% above their competitors, research shows. While it isn’t wrong to add more technology, bots and automated chat functions into your customer service mix, it’s a better investment to place your focus on your teams and processes. If every team member is equipped to provide context, speed and accuracy at every customer touchpoint, that’s how you improve service levels and reduce churn rates.