Thought Leadership

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As businesses across sectors consider various new modes of work to drive business performance, there is an increasing urgency to streamline and optimise communication channels – for both internal and external functions. Without a doubt, the health and economic crises of recent months has accelerated corporate transitions into Cloud environments and placed collaboration tools such as video conferencing and instant chats at the forefront of daily business. 

With many organisations shifting to a distributed (remote) workforce model, the sales function will arguably become even more imperative in creating and maintaining high-quality customer relationships. Increasingly, these relationships rely on digital tools and a rigorous, data-driven approach to enable quality conversations with potential and existing customers – and allow for real-time responses to every customer interaction.