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When business owners find themselves negotiating leases and contracts with landlords and service providers, they often start on the back foot. Many are coerced into agreements that have hugely unfavourable terms, simply because they don’t know any better. Office telephony provides a classic example. When moving offices, or expanding into new and bigger premises, business owners are faced with questions around their existing PBX systems. What usually happens is that PBX providers convince business owners to purchase a new PBX system for the new space, and to sign a new, long-term contract.

One of the first things new business owners do when they set up shop is to have telephones installed. Then they have business cards printed with their company’s name, and – crucially – contact number/s on it. In many cases, that number becomes an intrinsic part of a business’s identity as it appears in print ads, Web pages and any sort of correspondence the company sends out to clients.