One of the most important considerations for businesses, as they strive to squeeze out efficiencies and become more competitive, is understanding that to be truly relevant and appealing for customers and staff, they need an intelligent business communications platform. This implies the ability to adapt and react based on real-time insights.
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With the drive toward remote working leaving organisations looking for the ideal unified communications tool to suit their requirements, it can be quite easy to be swayed by slick graphics and interesting features. However, there is far more to this than meets the eye, and the focus should instead be on whether stability forms the foundation of a service, before it is improved upon through continuous innovation.
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Today, people are using multiple channels of communication to interact – be it customers engaging with brands or for internal organisational use – and being able to synchronise these different modes of communication is becoming crucial to ensuring a seamless and pleasant user experience across all touch points.
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